
For every company that is active internationally, a systematically operated cross-national marketing management is indispensable in order to secure its own existence in the long term. The rapid changes on many markets and in many countries also mean that professional information gathering and processing of market-relevant data must take place within the framework of international market research. Based on this data, market-oriented decisions have to be made within international marketing ma ...
DETAILS
International Marketing Management
Berndt, Ralph, Fantapié Altobelli, Claudia, Sander, Matthias
Kartoniert, xiv, 608 S.
XIV, 608 p. 239 illus., 9 illus. in color.
Sprache: Englisch
240 mm
ISBN-13: 978-3-662-66799-6
Titelnr.: 96256823
Gewicht: 1044 g
Springer, Berlin (2023)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com