
- Wirtz, Bernd W.
Digital Business and Electronic Commerce
- Strategy, Business Models and Technology
- Kartoniert,
- Springer, Berlin
- (2022)
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This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a fo ...
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DETAILS
- Digital Business and Electronic Commerce
- Strategy, Business Models and Technology
- Wirtz, Bernd W.
- Kartoniert, xviii, 758 S.
- XVIII, 758 p. 320 illus., 294 illus. in color.
- Sprache: Englisch
- 235 mm
- ISBN-13: 978-3-030-63484-1
- Titelnr.: 95589413
- Gewicht: 1169 g
- Springer, Berlin (2022)
Herstelleradresse
Springer Heidelberg
Tiergartenstr. 17
69121 - DE Heidelberg
E-Mail: buchhandel-buch@springer.com
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